Embroidery is an excellent way of branding bags, apparel and other textile products. It offers higher perceived value and a depth of branding quality which other processes can’t match and the finished image has a slightly raised effect. Embroidery uses rayon thread which is stitched into the product.
Embroidery
Debossing / Embrossing
Digital Transfer
Direct to Garment
Direct Digital
Imitation Etch
Debossing or embossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the products' surface. A debossed image will be raised from the surface, and an embossed image will be sunken into the surface.
Digital transfers are used for branding fabric. Images are printed on transfer paper using a digital printing machine, then heat pressed onto the product.
This branding method lets you digitally print a full colour (CMYK) image directly onto the apparel.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product, and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad Printing
Laser Engraving
Laser engraving produces a permanent natural finish using a laser to mark the product. Different materials produce different effects when engraved so, to avoid uncertainty, pre-production samples are recommended.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular, and affordable, ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.
Rotary Digital Print
Rotary Screen Print
Resin Coated Labels
Sublimation Print
Screen Printing
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads, and can be used to produce both spot colour and full colour branding.
Rotary screen printing is achieved by forcing ink through a fine mesh screen, using a squeegee, directly onto the product as it rotates and is ideal for branding cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen, using a squeegee, directly onto the apparel or product, and is ideal for branding flat or cylindrical objects.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
